Job details

A career as an E-mail CRM Integrator in the CRM Integration team at National Bank means contributing to the development and integration of e-mail campaigns using technological tools.

You will be actively involved in the implementation, evolution and operation of business requirements to support a consistent email customer experience.

Your job

• Develop and integrate email campaigns in Salesforce Marketing Cloud and Acoustic Campaign and via HTML and CSS;
• Manage the day-to-day execution of email deployment for various projects;
• Collaborate effectively with multidisciplinary teams to drive successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc.
• Contribute to test design and execution, implement A/B and multivariate testing methods
• Contribute to the definition of personalization elements in collaboration with targeting teams
• Contributing to the selection of content/design/HTML type results in higher productivity rates and reporting on email performance
• Analyze data from email marketing programs to develop internal best practices
• Proactively identify opportunities to improve processes and reduce execution complexity
• Manage multiple concurrent projects from concept to completion under tight deadlines

Your team:

In the CRM Integration department, you will be part of a team of seven colleagues and report to the CRM Integration Director. Our team stands out for its expertise and dynamic collaborative atmosphere.

Our learning-in-action training programs allow you to master your craft. Customized training content on topics such as (to be completed) is available to support your continuous learning. Access to colleagues with different expertise, experience and diverse profiles enriches your development from all points of view.

Basic requirements:

• Completed Bachelor's degree, industry-related, and six years of relevant experience or Master's degree completed, industry-related, and four years of relevant experience
• In-depth knowledge of email marketing best practices, including targeted lists, subject lines, messaging, and productivity
• Good knowledge of web analytics (Adobe, Google Analytics or similar)
• In-depth knowledge of HTML and CSS coding principles
• Knowledge of AMPScript, JSON, JavaScript, SQL, XML and data modeling principles is an asset
• Proficiency in Salesforce Marketing Cloud (an asset)
• Previous experience in implementing a targeted communication system
• Experience in project delivery
• QA experience, and good knowledge of different types of tests and methodologies
• Experience in responsive design testing is an asset
• Experience in mobile testing and automation is an asset
• Strong analytical skills
• Be customer-centric