Digital Media Specialist

Attendance

Hybrid

Job number

31520

Category

Intermediate Professional

Status: Permanent

Type of Contract

Permanent

Schedule: Full-Time

Full Time / Part Time?

Full-Time

Posting date

05-Mar-2026

Area(s) of interest: Marketing

Location(s): Montreal

A career as a Digital Media Specialist in the Digital Media Performance team at National Bank means acting as a specialist in managing and optimising digital campaigns. Operational rigour, analytical skills and in-depth knowledge of advertising platforms will have a positive impact on campaign performance and collaboration with our internal and external partners.

Your job

Ensure digital media initiatives run smoothly to maximise consideration and acquisition of National Bank products.
Collaborate with senior media specialists and the media agency on campaign planning, optimisation and analysis.
Follow up and optimise campaigns by overseeing the launch, implementation of audiences, updating creatives and budget management.
Analyze the performance of digital initiatives in order to provide key insights and strategic recommendations.
Manage certain internal campaigns, from taking briefs to analysing results.
Market intelligence and share media trends to continuously improve our practises.

Your team

In Brand, Content, Advertising Strategy and Media sector, you will be part of a team of passionate specialists·who work closely together and will report to the Digital Media Performance Manager. Our team stands out for its expertise in strategy and media activation, as well as its key role in optimising advertising investments.

We work in synergy with the media agency and a number of internal expertise, including the digital marketing team (SEO, CRO, acquisition leads) and the brand, content and social media team, to maximise the impact of our campaigns.

Our goal is to offer you maximum flexibility to promote your quality of life, particularly through a hybrid work mode and flexible work schedule

the Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

Experience of 3 years or more in managing digital advertising campaigns.
Advanced mastery of advertising platforms: Google Ads, DV360, Google Campaign Manager, Facebook Business Manager and LinkedIn Business Manager.
Knowledge of performance monitoring tools such as Adobe Analytics, Looker and Claravine.
Analytical capacity and rigour in monitoring performance and optimising campaigns.
Excellent communication skills — you enjoy discussing, listening and promoting your ideas.
Autonomy, proactivity and desire to contribute to a positive work environment.

Languages:

English, French

Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

Skills

Communication Digital Media Diversity & Inclusion Leadership Teamwork Empathy Initiative Learning Agility Resiliency Digital Analytics Proactivity Collaboration Advertising Campaigns Self-Sufficiency

Your benefits

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

* Health and wellness program, including many options

* Flexible group insurance

* Generous pension plan

* Employee Share Ownership Plan

* Employee and Family Assistance Program

* Preferential banking services

* Opportunities to get involved in community initiatives

* Telemedicine service

* Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family. 

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people.   Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees. 

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!

Apply

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?